Khushi Sunderka

“The Psychology of Marketing” by Harinder Singh Pelia explores the nuances of strategies used by marketing sectors to covertly sway consumer choices, frequently resulting in higher purchases or expenses than anticipated, all without the consumer realising the manipulation.

The author clarifies the ideas and strategies used by businesses to…Read more

‘Vermilion Harvest: Playtime in the Bagh’ by Reenita M. Hora expertly tells a story of love that endures despite the turbulent circumstances leading up to and following the Jallianwala Bagh tragedy.

The nation’s struggle for independence was reflected in the romance between Aruna, an Anglo-Indian teacher, and Ayaz, a Muslim law student. As…Read more